Clothes Maketh The Fan: India's Concert Boom Is Music To Apparel Startups’ Ears

Published Date: Sat, 01 Mar 2025 00:30:16 GMT | By Mint On https://www.livemint.com

Upcomingweb India Technology Latest News - From limited-edition band tees to streetwear collaborations, brands are leveraging concerts by the likes of Coldplay, Ed Sheeran and Diljit Dosanjh to tap into fan-driven spending, cashing in on the cultural moment.